Facebook and Twitter – Should they be blocked in office !

A vociferous NO!!

There are numerous times when we see the page shown below (or something similar telling us that its against organizational policy) in our offices when we try to login to Facebook, Twitter or any of the other social networking websites.

The traditional arguments supporting the blocking of these pages have been:


i) Employees will waste time on these rather than doing actual work – My take on this is that employees are an innovative lot. If they HAVE to waste time, they will find numerous ways to do it. The analogy to this could be that you do not provide telephones at workstations because employees might call up their friends during the day and waste time!!!


ii) Employees might leak confidential information – First of all, employees are not stupid and they understand that this will not be taken lightly by senior management. So they will be extra careful. And if you really have an employee doing this deliberately, then he really has no business being part of the organization in the first place.


Even if organizations keep banning these websites, smart-phones are an obvious option that the employee has to access them 24x7. Smart-phones have penetrated deep into the Millennial and the Gen Y population and are no more restricted to the corporate boys, as signified by the new Vodafone-Blackberry ad.


From the business point of view, I will take the example of 2 types of organizations to push my case for NOT banning social networking websites and how these could help in the long run:

• Service based Organizations – It is critical that these types of organizations keep an open ear to what is being said about them in the marketplace. And Facebook is the biggest marketplace in the world today. Last heard, if Facebook was a country, it would be the 3rd biggest in the world. So that’s the size we are talking about. Consumers who thrive on sharing information are on the rise and they do not hesitate to put real time feedback on Twitter for ex.,
• “Having Cappuccino at XYZ Coffe Place..the service sucks!
• “The new XYZ mobile service rocks!....Just had a smooth conversation in a lift 3 levels below the ground floor ”

One can imagine the kind of impact these simple tweets can have on the group of people listening to this conversation on the web.

• Sales based Organizations – With social networking websites garnering huge membership figures, it is essential that the conversations in these maintain a positive note. Any negative discord has to be handled quickly and efficiently. These websites have taken word-of-mouth publicity to levels never ever imagined a few years back.
  
  
  
  
  
  Just imagine if a marketer was listening to the natural conversation above…

And users consider this publicity GENUINE, simply because it is coming from people they know and it is taking natural conversations onto the cyber space. Apart from the genuineness, marketers can use these to increase visibility as well as get on-the-spot feedback on what people think about new schemes/ launches / products, etc.


In effect, what I am trying to say is that these websites can actually add value to the business. And my belief is that the HR function’s role is complete only when it can help in adding value to the business.


So we need to come out of the old mindset and start exposing employees and our marketers to this ongoing revolution and modify our policies to accept these changes. The insightful Dilbert sums up my discussion:

The best ways to disengage employees

Organizations spend a lot of time figuring out how to keep their employees engaged. What they fail to avoid are basic tenets that are real put-offs for high performing employees.

I just thought it would be worthwhile to put down the top ways to disengage employees.

• The ‘Culture’ at the workplace – Little things said or informal rules in the organization go a long way in employees forming an opinion about the workplace. Simple things like having to wait for the boss to leave or a casual comment like “Half-day today?” when someone is leaving at the official closing time goes a long way in forming the opinion in minds of the employees.

• The “dictatorial” managers – The best way to make an employee hate his/her job is giving them a “bad” boss. A “bad” boss could be defined as, but not limited to, anyone who:
  - does not value your time
  - expects you to be on his beck and call at all times
  - treats you as his “flunk”
  - shouts/abuses
  - does not guide you and expects you to deliver what he ‘thinks’
  - has no solutions when you go to him with a problem

• “Bad” work – A lot of employees, more so those who are fresh out of campus come to the workplace thinking that they would get ‘strategic’ work from day 1 without understanding what is going on at the grassroots. So any work you give them is not up-to the mark. This is not to say that there are cases where there is no realistic job preview at the selection stage thereby leading to dissatisfaction – both at the employer and the employee end.

• NO work – What is even worse than “bad” work is NO work. As they say, an empty mind is a devil’s workshop. Employees that have no work tend to spread their disgruntlement to others as well. They tend to waste their own time as well as that of others. Lot of employers tend to think that employees will get the message and leave when they have no work. However, I have seen employees who love it when they have no work and they are most comfortable in this setting.

• Poorly implemented PMS – A sure shot way of disengaging a high performer in your team is to keep giving him/her feedback throughout the year that he/she is god’s gift to the organization but conveniently forget this during the appraisal process. A high performer will most definitely leave if he/she feels that the ratings in the Performance Appraisal Process do not justify the effort put in relative to others.

• No Parity in Recruitment/Designation – I have seen a lot of organizations give a higher level/designation to newcomers. While this may be a good tactic to attract talent from the market, this can have disastrous consequences if you forget the existing employees in the organization. The reward for time spent in the organization has to be visible to everyone. If this does not happen, we can be sure of the attrition figures hitting the roof.

• Stagnant Career Path – If employees start to feel that they have hit a ceiling with regard to their growth path in the organization, you will see their performance dip with time, ultimately leading to attrition. This could even happen with a new manager coming in thereby giving the message to the team that they are not ready for the next step.

• Compensation – This is most often thought of as the first and the only way to keep employees motivated and engaged. I have deliberately kept it for the last because this is not true. While a threshold amount of money is always desirable, compensation is not the prime reason to leave any organization for most employees, unless it is a huge jump in the absolute amount. Compensation can serve as an effective tool for attraction – but most companies forget that as far as retention is concerned, compensation can only play a limited role.
  

So instead of giving flowers in the induction process (which is seen as a tool for engagement), let us try to get the basics right and try not to disengage employees.